01 · FOUNDATION
Foundation and History
Advancing local industry and
the tourism sector
We contribute to local industry and tourism by operating HICO and promoting, attracting, supporting, researching, and facilitating MICE events.
-
Construction of the Gyeongju Hwabaek Convention Center began
-
Gyeongju Hwabaek Convention Center opened
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The 7th World Water Forum was held
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The 66th Annual UN NGO Conference was held
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The 2025 APEC Economic Leaders’ Meeting was held
02 · OUR VISION
A leading professional organization for
Gyeongju MICE and city marketing
03 · CORE VALUE
Core Values
- 01 Value Creation
- 02 Customer Delight
- 03 Shared Local Growth
04 · MANAGEMENT STRATEGY
Management Strategies
-
01
For sustainable growthInnovative
Management -
02
Through participation and dialogueCollaborative
Management -
03
Putting safety firstSafety
Management -
04
For environmental and social responsibility and fairnessESG
Management
05 · GOAL 2027
Management Goals
- Business revenue (KRW 100 million)
- 100target
- MICE events attracted
- 200events · 300,000 participants
- Serious accidents
- ZERO
- Customer satisfaction
- 94points target
06 · STRATEGIC DIRECTION
Four
Strategic Directions
- 01Strengthen MICE industry competitiveness(building on APEC 2025)
- 02Strengthen the international meeting district and city marketing
- 03Operate a high-quality convention center and build capabilities
- 04Drive sustainable growth through ESG management
07 · MID-LONG TERM TASKS
Eight Mid- to Long-Term Priorities
-
Build MICE governance
and support policy development -
International meeting district
revitalization - Improve MICE readiness
-
Advance MICE tourism
and raise its quality -
Deepen understanding of MICE
and strengthen industry capacity -
APEC-linked city marketing
and brand development -
Use the APEC legacy
to attract more MICE events - Embed ESG in management