ABOUT GYEONGJU CVB
Gyeongju’s dedicated
MICE organization
Building the future of successful MICE events in the thousand-year city of Gyeongju.
Gyeongju Hwabaek Convention Bureau is the city’s dedicated MICE organization, supporting international and domestic meetings, corporate meetings, and incentive programs from bidding through successful delivery.
We also build local MICE partnerships and support industry capacity and growth, creating a sustainable foundation for Gyeongju’s MICE sector.
01 · CORE BUSINESS
What We Do
Attracting International Meetings
- Marketing to domestic and international academic societies and associations
- Tailored bid proposals and site inspection support for organizers
- Face-to-face sales at MICE trade shows and meetings with organizers
Corporate Meetings and Incentive Support
- Marketing to corporate meeting and incentive groups
- Tailored proposals and site inspections to attract events
- Support for successful events using local resources
02 · CITY MARKETING
City Marketing and
MICE Development
Local Programs
- Support for destination management organizations (DMOs)
- Festival management
- MICE-related event management
International Meetings District Revitalization
- Stronger links among MICE venues and services in the Bomun Tourist Complex
- Joint marketing and collaborative projects among district venues
- Programs that improve delegate convenience and encourage longer stays
Promotion and Bid Marketing
- Create and distribute promotional content
- Identify and develop local MICE businesses and their capabilities
- Use MICE research and analysis to inform policy
Local Tourism and MICE Industry Development
- Training and exchange programs
- Develop and refine experiences and MICE products based on local resources
- Tourism and MICE governance and partnership networks